Product Branding:
Moving a software product onto an appliance has serious branding ramifications. Iron can help define the branding of products for name recognition, market focus, and other considerations. Knowing that product launches or branding changes are time-critical and require both creative and design engineering skills, Iron’s design team works closely with OEMs to ensure that all the pieces of a product launch or branding project happen on-time and within budget.
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The appliance must look and perform like it was made specifically for the software it is running. From the corrugated cardboard shipping box, to the start-up guide, to the color of the chassis, to the appliance set-up screens, they all need the same look and feel as the application software and the company whose name is on the label. In today’s fast maturing world of high technology, branding is a crucial component in the success formula for any new product offering.
Appliance branding starts with labeling the shipping container and the appliance itself. A great job here ensures the right first impression with customers. A merely ordinary job represents a wasted opportunity that can’t be regained. The front bezel is particularly important, because it will continue to be your company’s visual optic for the life of the appliance. Iron offers a large selection of custom bezels that can be designed with the customer logo, model number, color & texture, etc.
Branding can be customized all the way through to the welcome screens, start-up guide, peripheral accessories and any accompanying marketing brochures, quick-start guides and documentation. We ensure that your users out of box experience is unparalleled.
- Bezels & Faceplate
- Labels & Logos
- Chassis
- Packaging Box
- Product Documentation
- Cabinet Racks
- Computer Boot up Screen
- Graphical User Interface